The founders of POUND came to M+P for branding – not for our athleticism or ability to keep a beat. However, music is our thing, so we jumped right into a few POUND cardio jam sessions to learn about their brand. After we caught our breath, we created everything from a logo and brand guide, to direct-to-consumer product packaging, sub-brand identities, and a website. It's the most rock 'n roll workout you'll ever experience. And if you're sporting POUND gear, then you'll look good doing it.