Steakhouse cuisine and cocktail culture meet rock 'n roll in the mouth-watering branding project that had M+P spinning records and staying 'til last call. Part of our Agency of Record work for the Hard Rock Hotel & Casino, Las Vegas was to brand their new steakhouse, 35. Named after the 35 days needed to dry-age their premium cut steaks, we made food the rock stars in our advertising – we had our rockin' chefs plate them on gold and platinum records. 

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Photography by John Lee