If you couldn't tell, we love music here at M+P. So it came naturally that our history within the industry, paired with our passion for creative and rare personal service, landed us the gig as Agency of Record for the Hard Rock Hotel & Casino, Las Vegas. We've put together an abbreviated Case Study of the complete property rebrand, showcasing our capabilities of strategic thinking, branding, advertising and corporate communications that define and reinforce a strong, singular brand image. Rock On!

CHALLENGE: 
Refine and reinvigorate the brand that already exists in people’s minds through a comprehensive brand strategy that hits all touchpoints on and off property.

SOLUTION:
Position the property as the home of music and expand upon the DNA of the Hard Rock brand.

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​Rockin' advertising photography by Alison Dyer 
35 photography by John Lee