As the Agency of Record for the Hard Rock Hotel & Casino, Las Vegas, this was our most passionate recommendation: more live music. And specifically, open a small, intimate club in the vein of famous music venues across America like The Viper Room, CBGB’s and The Roxy. So on August 24th, 2013, our live concept got plugged in and cranked up when the Hard Rock opened its doors to VINYL.

M+P’s small club concept included comprehensive branding and advertising (right down to the employee fashion and matchbooks), reinforcing the intimate vision for this venue. It’s “the next small thing” to happen to music in Vegas since the Hard Rock Hotel opened in 1995 — because bigger isn’t always better.